Bag in box

As previously observed, Cahors winemakers are trying out new ways to market their wares. A number of wineries now sell their own wine in cubi (bag in box) packaging. I'm unable to recommend the Instant Malbec cubi that an otherwise reliable winery sells, but Chateau Eugenie's Cahors AOC cubi is superb value at less than 16 euros for 5 litres. They even have a frequent buyer deal.

Wine marketing is hot news in France. Check out the satirical site www.usbwine.com.